Rural and tribal communities in the State are massively lacking the access to CoWIN registration portal to schedule their vaccinations due to the gap between geographic areas at different socio-economic levels with regards to access information and communication technologies. To bridge this digital divide, Maha PECOnet initiated Co-MARG (Collaboration- Maharashtra Action for Covid Response in Grameen) project funded by UNICEF India with an aim to work towards the digital gap in the rural and remotest areas of the State to promote the importance of vaccination keenness and provide sanitation and hygiene
supplies and service delivery for infection prevention and control.

To spread the message of “Vaccination along with Covid Appropriate Behaviors” we are focused on executing measures like preparing the rural communities for vaccination, promoting Covid appropriate behavior, giving WASH supplies with equipping front line workers with service delivery at the community level, training the local health workers from the community for home based care, setting up rural Covid care centers so that people can get treatment at the local level, tap the Gram Panchayats at the village level to enable door- to-door assistance and awareness, take help from the ASHA workers who conducted surveys for us to identify the vulnerable groups in the community who need to be reached out for their vaccination and decide the vulnerable groups with the support of Gram
Panchayats who need to get their vaccination done on priority like sanitation workers and daily wage earners.

Surveys Conducted
No. of VHHDs
People Reached through Awareness Campaign
People facilitated in Registering for Vaccinations
People Assisted in accessing Health Related Entitlements

The objective that Co-MARG was planned and implemented for was to provide the right information on the COVID-19 vaccines and facilitate the process to avail the vaccination for individuals in the rural districts of Maharashtra. A consistent and effective amount of groundwork was conducted to build community trust and address misinformation on the Covid-19 vaccine through Rapid Assessment Surveys.

The planned interventions carved out as part of the solution were mainly setting up the Vaccination and Health Help Desk, use innovative campaign strategies to spread the message of COVID Appropriate Behaviors, strategic distribution and service delivery of   hygiene supplies, capacity building for CAB through the involvement of the entire community, front line workers and service providers (NGOs, ASHA, Sanitation Workers, Swachhagrahis, SHG, ICDS, Teachers, youth, educated adults returning to the village) and the Gram Panchayat and develop a strong Knowledge sharing and management system for data collection and it’s analysis. These focused efforts funded by UNICEF Maharashtra have been  implemented in 6 districts- Palghar, Pune, Thane, Nashik, Nagpur and Raigad covering 25+ blocks, 323 Gram Panchayats and 353+ villages ( including remote tribal hamlets) in the rural parts of Maharashtra reaching out to nearly 2,00,000 population.